The Trend of OTT and Ad-Supported Services

Recently, the OTT market has shown remarkable growth.

People can now watch various genres of content anytime and anywhere.

However, as subscription fees keep rising and extra costs are added,

attention is shifting toward free streaming platforms.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

How did OTT services begin?

OTT platforms evolved by replacing cable TV with online streaming.

Thanks to mobile and tablet accessibility,

OTT became a mainstream choice.

Especially as people spent more time at home during COVID-19,

OTT usage increased dramatically.

Strengths and weaknesses of OTT platforms

OTT allows users to watch what they prefer on demand.

Each service offers unique original content.

There are also some limitations.

Price increases and pay-per-view models Free Streaming Services add pressure.

User sensitivity to pricing continues to grow.

What is ad-supported streaming?

Ad-supported streaming offers free access to users.

Viewers enjoy various genres without paying.

FAST services are becoming more popular.

It balances cost savings and profitability.

Growth reasons of FAST services

FAST services are quickly settling into the market.

As more people look for free entertainment after the pandemic, ad-based platforms gained focus.

Emerging FAST platforms are gaining attention.

A wide content range boosts usage.

In conclusion

Users seek alternatives as OTT pricing increases.

Exploring options helps match personal needs.

We can expect streaming services to become even more diverse and accessible.